Every Day Is A Scent – Swedish department store NK enlists photographer Jesse Laitinen (Mink MGMT.) for a new campaign promoting designer scents. The beauty shots, which star Johanna Jonsson, feature fragrances from Yves Saint Laurent, Jimmy Choo, Profumum and more. With art direction by Garbergs, Johanna transforms into different women with impressive hair and makeup courtesy of Linda Shalabi and Ignacio Alonso.
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